Speed Is the New Storefront. Friction is a Deal-Breaker 
Why Retailers Should Invest in Search Over Homepage Assets 
Shopping Assistant: solving a problem that does not exist 
Hidden bottom line of the Texas lawsuit against Netflix 
Turkish marketing companies – legality of data transfer 
The Final Curtain: Google’s Privacy Sandbox Faces Its Demise
Introduction In a significant turn of events for digital privacy, Google's Privacy Sandbox initiative has been officially declared dead. Launched...
In AI Marketing Era Human Thinking is Underrepresented
The realm of artificial intelligence (AI) is rapidly expanding, permeating numerous sectors, and transforming the landscape of marketing. From automated...
Meta’s Automating Advertising for Brands and Shoppers
The advertising landscape is undergoing a seismic shift as Meta introduces a suite of AI-powered tools aimed at revolutionizing the...
OpenAI’s New Move Towards In-House Advertising
The technological landscape is witnessing a sea change as artificial intelligence continues to steer the future of digital marketing. One...
Is Meta’s Commitment to Agencies Genuine or a Strategy?
Meta has taken significant strides in reshaping its relationship with advertising agencies, especially in the aftermath of Mark Zuckerberg's ambitious...
Google Faces a Giant Fine for Antitrust Violations in Adtech
The European Commission has imposed a €2.95 billion ($3.5 billion) fine on Google, underscoring serious antitrust concerns surrounding the tech...
Autonomous agents in marketing
Autonomous agents are computer programs that can act independently in an environment, making decisions and carrying out tasks without any...
Google Analytics illegal in 7 European countries
Google Analytics Faces Legal Challenges Across Europe The legality of using Google Analytics in Europe has come under intense scrutiny...
Mautic’s visual builder
Creating professional landing pages and emails for your campaign with Mautic's visual builder is simple and straightforward. This builder allows...
Top 8 benefits of marketing automation tools
Marketing automation makes things a lot easier for both business owners and customers. It is the term for a platform...
Top WordPress plugins for Matomo
WP-Matomo Integration (WP-Piwik) This plugin uses the Matomo API to show your Matomo statistics in your WordPress dashboard. It’s also...
Server Side Tracking in Matomo
Server-side tracking methods allow collecting data on the server side instead of a direct request from the client (user’s browser)....
