Die KI-Kompetenzlücke und die bittere Wahrheit über Kompetenzen 
The AI Skills Gap and the Bitter Truth About Skills 
ChatGPT increasingly resembles a search engine 
Speed Is the New Storefront. Friction is a Deal-Breaker 
Why Retailers Should Invest in Search Over Homepage Assets 
Die KI-Kompetenzlücke und die bittere Wahrheit über Kompetenzen
Führungskräfte im Marketing investieren mit wachsendem Vertrauen in künstliche Intelligenz. Vielen Unternehmen fehlen jedoch nach wie vor die passenden Kompetenzen,...
The AI Skills Gap and the Bitter Truth About Skills
Marketing leaders are investing in artificial intelligence with increasing confidence, but many organizations still lack the right skills, technological infrastructure,...
ChatGPT increasingly resembles a search engine
OpenAI has published two years of data on how people use ChatGPT. It offers a rare glimpse into what users...
Speed Is the New Storefront. Friction is a Deal-Breaker
For Gen Z, online shopping is no longer a sequence of separate steps. Discovery, research, comparison, and purchase can happen...
Why Retailers Should Invest in Search Over Homepage Assets
For many online retailers, the homepage remains one of the most visible pieces of digital assets. Teams spend significant time...
Shopping Assistant: solving a problem that does not exist
In e-commerce, it is often not only the product that is being sold, but also the promise of a better...
Hidden bottom line of the Texas lawsuit against Netflix
In May 2026 Texas Attorney General Ken Paxton filed suit against Netflix alleging the company collected and sold user data...
Turkish marketing companies – legality of data transfer
Establishing an European company (e.g. in Poland or in the UK) and including it in the privacy policy does not...
This is Marketing Automation, Not! Concerns of e-commerce
When you ask Chat GPT to list marketing automation systems that enable automated product blocks in emails based on product...
What Next in E-commerce? UCP is a Big Thing
Universal Commerce Protocol (UCP) is an open-source standard co-developed by Google and Shopify, Etsy, Wayfair, Target, and Walmart, supportd by...
Commerce Everywhere – the Main Shift in The Last Two Years
Retail and commerce are undergoing a significant transformation, shifting from fragmented and disconnected experiences to more seamless, integrated customer journeys....
Mautic, probably the best marketing automation in e-commerce
Have you heard about Mautic? Mautic began as an idea to give marketers the freedom to own their tools and...