Adaptive Agencies: Reinventing the Modern Marketing Model 
Agencies shifting to AI-first: roles, training, change 
Only 39% of marketers measure business outcomes 
OpenAI Pulls the Plug on Sora 
The Open Web’s Next Chapter: Reinvention or Irrelevance? 
Adaptive Agencies: Reinventing the Modern Marketing Model
As agencies confront rapid changes in creative technology, a critical debate has emerged about how to integrate AI without sacrificing...
Agencies shifting to AI-first: roles, training, change
Agencies must move to AI-first operating models. Success hinges on clear role definitions, practical upskilling paths, and deliberate change management....
Only 39% of marketers measure business outcomes
What marketers measure shapes what the business values, yet recent data suggests many teams still stop short of linking marketing...
OpenAI Pulls the Plug on Sora
OpenAI this week discontinued Sora, its short-form generative video app, less than a year after the product’s much-publicized debut. Sora...
The Open Web’s Next Chapter: Reinvention or Irrelevance?
Once, the Open Web was the great marketplace of attention: a sprawling network of independent publishers, ad exchanges and programmatic...
Augmented Reality in Marketing. Does it sill work?
The emergence of new technologies like AR and VR in marketing campaigns has transformed the way businesses connect with their...
AI Still in the Marketing Spotlight in 2026
In 2026, “AI in marketing” continues to reign supreme as the leading topic among marketing professionals. Four of five companies...
This is Marketing Automation, Not! Concerns of e-commerce
When you ask Chat GPT to list marketing automation systems that enable automated product blocks in emails based on product...
What Next in E-commerce? UCP is a Big Thing
Universal Commerce Protocol (UCP) is an open-source standard co-developed by Google and Shopify, Etsy, Wayfair, Target, and Walmart, supportd by...
Commerce Everywhere – the Main Shift in The Last Two Years
Retail and commerce are undergoing a significant transformation, shifting from fragmented and disconnected experiences to more seamless, integrated customer journeys....
Mautic, probably the best marketing automation in e-commerce
Have you heard about Mautic? Mautic began as an idea to give marketers the freedom to own their tools and...
Ofcom: 96 sites checked, 6 entities fined for £3M
Ofcom, the UK’s communications regulator, is tasked with enforcing the Online Safety Act, which aims to make the UK the...