ChatGPT Nearly Doubles Audience in 12 Months 
Meta Is Quietly Becoming a Bigger Ad Business Than Google 
Don’t reallocate budget away from proven performance drivers 
Should I measure ROI for promotional emails? 
What’s Happening in Email Marketing? -40% in Open Rates! 
ChatGPT Nearly Doubles Audience in 12 Months
ChatGPT's U.S. audience surged dramatically over the past year, with unique visitor figures jumping 76% year over year. A March...
Meta Is Quietly Becoming a Bigger Ad Business Than Google
Emarketer's latest forecast marks a milestone: for the first time, Meta is projected to edge past Google in global net...
Don’t reallocate budget away from proven performance drivers
AI agents are starting to send shoppers our way, but they're not yet driving sales. I'm seeing the same pattern...
Should I measure ROI for promotional emails?
Email still drives serious business value, but too many teams can't prove it. I keep coming back to one stat...
What’s Happening in Email Marketing? -40% in Open Rates!
Email marketing remains an important tool for many companies. It is still one of the most effective ways to establish...
How to Increase Conversions from Influencer Marketing?
Paid support for influencer materials should not be the only method to improve conversions. It's a shortcut. A retargeting campaign...
Adaptive Agencies: Reinventing the Modern Marketing Model
As agencies confront rapid changes in creative technology, a critical debate has emerged about how to integrate AI without sacrificing...
Agencies shifting to AI-first: roles, training, change
Agencies must move to AI-first operating models. Success hinges on clear role definitions, practical upskilling paths, and deliberate change management....
Only 39% of marketers measure business outcomes
What marketers measure shapes what the business values, yet recent data suggests many teams still stop short of linking marketing...
OpenAI Pulls the Plug on Sora
OpenAI this week discontinued Sora, its short-form generative video app, less than a year after the product’s much-publicized debut. Sora...
The Open Web’s Next Chapter: Reinvention or Irrelevance?
Once, the Open Web was the great marketplace of attention: a sprawling network of independent publishers, ad exchanges and programmatic...
Augmented Reality in Marketing. Does it sill work?
The emergence of new technologies like AR and VR in marketing campaigns has transformed the way businesses connect with their...