The Open Web’s Next Chapter: Reinvention or Irrelevance?
Once, the Open Web was the great marketplace of attention: a sprawling network of independent publishers, ad exchanges and programmatic...
Marketing
Augmented Reality in Marketing. Does it sill work?
The emergence of new technologies like AR and VR in marketing campaigns has transformed the way businesses connect with their...
AI Still in the Marketing Spotlight in 2026
In 2026, “AI in marketing” continues to reign supreme as the leading topic among marketing professionals. Four of five companies...
This is Marketing Automation, Not! Concerns of e-commerce
When you ask Chat GPT to list marketing automation systems that enable automated product blocks in emails based on product...
Mautic, probably the best marketing automation in e-commerce
Have you heard about Mautic? Mautic began as an idea to give marketers the freedom to own their tools and...
Rethinking Social Storefronts – Secure Sales Environments
Yes, it's true - the rise of social media has revolutionized how businesses market and sell their products. Social storefronts...
How to integrate influencer marketing and e-commerce?
A profound transformation, marked by a significant shift from traditional search engine reliance to a thriving ecosystem of social media...
$200,000 to participate in testing ad placements in ChatGPT
Criteo, a leading advertising technology company, has announced a groundbreaking partnership with OpenAI that allows advertisers to purchase ads within...
Unilever is fostering a massive network of influencers
Unilever’s CEO, Fernando Fernandez, boldly declared that the time for “lazy marketing”—characterized by a few high-budget advertisements each year—is over....
WTF is going on with the search traffic now?
The dynamics of search traffic are undergoing transformative changes. Dramatic changes, one can say. It's reshaping how brands attract and...
Practicality of Boycotts and The Role of Marketing
In early February, Scott Galloway expressed his discontent with tech CEOs for their close relationships with Donald Trump and actions...
U.K. CMA’s Ruling on Google and AI Overviews
The U.K. Competition and Markets Authority (CMA) has issued a ruling requiring Google to allow publishers to opt out of...
