Don’t reallocate budget away from proven performance drivers
AI agents are starting to send shoppers our way, but they're not yet driving sales. I'm seeing the same pattern...
Andrew Scott
Should I measure ROI for promotional emails?
Email still drives serious business value, but too many teams can't prove it. I keep coming back to one stat...
What’s Happening in Email Marketing? -40% in Open Rates!
Email marketing remains an important tool for many companies. It is still one of the most effective ways to establish...
How to Increase Conversions from Influencer Marketing?
Paid support for influencer materials should not be the only method to improve conversions. It's a shortcut. A retargeting campaign...
Adaptive Agencies: Reinventing the Modern Marketing Model
As agencies confront rapid changes in creative technology, a critical debate has emerged about how to integrate AI without sacrificing...
Agencies shifting to AI-first: roles, training, change
Agencies must move to AI-first operating models. Success hinges on clear role definitions, practical upskilling paths, and deliberate change management....
Only 39% of marketers measure business outcomes
What marketers measure shapes what the business values, yet recent data suggests many teams still stop short of linking marketing...
OpenAI Pulls the Plug on Sora
OpenAI this week discontinued Sora, its short-form generative video app, less than a year after the product’s much-publicized debut. Sora...
The Open Web’s Next Chapter: Reinvention or Irrelevance?
Once, the Open Web was the great marketplace of attention: a sprawling network of independent publishers, ad exchanges and programmatic...
Augmented Reality in Marketing. Does it sill work?
The emergence of new technologies like AR and VR in marketing campaigns has transformed the way businesses connect with their...
AI Still in the Marketing Spotlight in 2026
In 2026, “AI in marketing” continues to reign supreme as the leading topic among marketing professionals. Four of five companies...
This is Marketing Automation, Not! Concerns of e-commerce
When you ask Chat GPT to list marketing automation systems that enable automated product blocks in emails based on product...