Should I measure ROI for promotional emails?
Email still drives serious business value, but too many teams can't prove it. I keep coming back to one stat...
Marketing
How to Increase Conversions from Influencer Marketing?
Paid support for influencer materials should not be the only method to improve conversions. It's a shortcut. A retargeting campaign...
Adaptive Agencies: Reinventing the Modern Marketing Model
As agencies confront rapid changes in creative technology, a critical debate has emerged about how to integrate AI without sacrificing...
Only 39% of marketers measure business outcomes
What marketers measure shapes what the business values, yet recent data suggests many teams still stop short of linking marketing...
The Open Web’s Next Chapter: Reinvention or Irrelevance?
Once, the Open Web was the great marketplace of attention: a sprawling network of independent publishers, ad exchanges and programmatic...
Augmented Reality in Marketing. Does it sill work?
The emergence of new technologies like AR and VR in marketing campaigns has transformed the way businesses connect with their...
AI Still in the Marketing Spotlight in 2026
In 2026, “AI in marketing” continues to reign supreme as the leading topic among marketing professionals. Four of five companies...
This is Marketing Automation, Not! Concerns of e-commerce
When you ask Chat GPT to list marketing automation systems that enable automated product blocks in emails based on product...
Mautic, probably the best marketing automation in e-commerce
Have you heard about Mautic? Mautic began as an idea to give marketers the freedom to own their tools and...
$200,000 to participate in testing ad placements in ChatGPT
Criteo, a leading advertising technology company, has announced a groundbreaking partnership with OpenAI that allows advertisers to purchase ads within...
WTF is going on with the search traffic now?
The dynamics of search traffic are undergoing transformative changes. Dramatic changes, one can say. It's reshaping how brands attract and...
Practicality of Boycotts and The Role of Marketing
In early February, Scott Galloway expressed his discontent with tech CEOs for their close relationships with Donald Trump and actions...
