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Don’t reallocate budget away from proven performance drivers Don’t reallocate budget away from proven performance drivers Should I measure ROI for promotional emails? Should I measure ROI for promotional emails? What’s Happening in Email Marketing? -40% in Open Rates! What’s Happening in Email Marketing? -40% in Open Rates! How to Increase Conversions from Influencer Marketing? How to Increase Conversions from Influencer Marketing? Adaptive Agencies: Reinventing the Modern Marketing Model Adaptive Agencies: Reinventing the Modern Marketing Model

Main Story

charts
  • Commerce

Don’t reallocate budget away from proven performance drivers

Andrew Scott 10/04/2026
email-strategy
  • Marketing

Should I measure ROI for promotional emails?

Andrew Scott 09/04/2026
email-marketing
  • Commerce

What’s Happening in Email Marketing? -40% in Open Rates!

Andrew Scott 07/04/2026
rfi_1775279453_pexels-tiger-lily-7109240.jpg
  • Marketing
  • Trending

How to Increase Conversions from Influencer Marketing?

Andrew Scott 04/04/2026
pexels-fauxels-3184349
  • Marketing

Adaptive Agencies: Reinventing the Modern Marketing Model

Andrew Scott 01/04/2026

Editor’s Picks

tedious work at night - marketing automation
  • Featured
  • Marketing
  • Technology

This is Marketing Automation, Not! Concerns of e-commerce

Andrew Scott 16/03/2026
Rethinking Social Storefronts - Secure Sales Environments
  • Commerce
  • Featured
  • Social media

Rethinking Social Storefronts – Secure Sales Environments

Andrew Scott 06/03/2026

Trending Story

rfi_1775279453_pexels-tiger-lily-7109240.jpg
1
  • Marketing
  • Trending

How to Increase Conversions from Influencer Marketing?

What Next in E-commerce? UCP is a Big Thing
2
  • Artificial Intelligence
  • Commerce
  • Social media
  • Trending

What Next in E-commerce? UCP is a Big Thing

Commerce Everywhere - the Main Shift in The Last Two Years
3
  • Commerce
  • Trending

Commerce Everywhere – the Main Shift in The Last Two Years

social media
4
  • Commerce
  • Social media
  • Trending

How to integrate influencer marketing and e-commerce?

WTF is going on with the search traffic now?
5
  • Advertising
  • Marketing
  • Trending

WTF is going on with the search traffic now?

E-commerce

charts
  • Commerce

Don’t reallocate budget away from proven performance drivers

Andrew Scott 10/04/2026
email-marketing
  • Commerce

What’s Happening in Email Marketing? -40% in Open Rates!

Andrew Scott 07/04/2026
What Next in E-commerce? UCP is a Big Thing
  • Artificial Intelligence
  • Commerce
  • Social media
  • Trending

What Next in E-commerce? UCP is a Big Thing

Andrew Scott 13/03/2026
Commerce Everywhere - the Main Shift in The Last Two Years
  • Commerce
  • Trending

Commerce Everywhere – the Main Shift in The Last Two Years

Andrew Scott 11/03/2026
Rethinking Social Storefronts - Secure Sales Environments
  • Commerce
  • Featured
  • Social media

Rethinking Social Storefronts – Secure Sales Environments

Andrew Scott 06/03/2026
analytics
  • Analytics
  • GDPR
  • Technology

A Shift Towards Privacy-First Analytics in Europe

Andrew Scott 23/02/2026

Privacy Policy Changes in Europe: A Shift Towards Privacy-First Analytics 2026 is emerging as a crucial year for privacy regulations...

Read MoreRead more about A Shift Towards Privacy-First Analytics in Europe
AI overinvestment
  • Artificial Intelligence

The AI Mirage – a Struggle to Turn Innovation into Profit

Andrew Scott 16/02/2026

The artificial intelligence (AI) sector has witnessed a meteoric rise in interest and investment over the past decade. However, this...

Read MoreRead more about The AI Mirage – a Struggle to Turn Innovation into Profit
pexels-brett-sayles-1046398
  • Marketing

Practicality of Boycotts and The Role of Marketing

Andrew Scott 13/02/2026

In early February, Scott Galloway expressed his discontent with tech CEOs for their close relationships with Donald Trump and actions...

Read MoreRead more about Practicality of Boycotts and The Role of Marketing
chat gpt
  • Advertising
  • Artificial Intelligence

Overview of OpenAI’s Ad Pilot Program

Andrew Scott 10/02/2026

OpenAI officially launched advertisements in ChatGPT on February 9, 2026, marking a significant shift in its monetization strategy. This move...

Read MoreRead more about Overview of OpenAI’s Ad Pilot Program
AI trends in 2026
  • Artificial Intelligence

AI’s Transformative Shift in Europe: Key Trends

Andrew Scott 09/02/2026

Recent discussions at events like CES and the World Economic Forum in Davos have signaled a significant change in how...

Read MoreRead more about AI’s Transformative Shift in Europe: Key Trends
music
  • Artificial Intelligence

ElevenLabs and the Creation of “The Eleven Album”

Andrew Scott 06/02/2026

ElevenLabs has launched "The Eleven Album," featuring renowned artists like Liza Minnelli and Art Garfunkel, in a groundbreaking move to...

Read MoreRead more about ElevenLabs and the Creation of “The Eleven Album”
google
  • Marketing

U.K. CMA’s Ruling on Google and AI Overviews

Andrew Scott 30/01/2026

The U.K. Competition and Markets Authority (CMA) has issued a ruling requiring Google to allow publishers to opt out of...

Read MoreRead more about U.K. CMA’s Ruling on Google and AI Overviews
workplace
  • Marketing

Structural Transformation in the Workplace

Andrew Scott 22/01/2026

The landscape of work is undergoing profound structural transformation. The old rules of achievement are rapidly becoming obsolete, driven by...

Read MoreRead more about Structural Transformation in the Workplace
marketing
  • Artificial Intelligence

Key AI Trends Dominating 2026

Andrew Scott 15/01/2026

The landscape of marketing and digital engagement is poised for significant evolution in 2026, fueled by advancements in artificial intelligence....

Read MoreRead more about Key AI Trends Dominating 2026
search
  • Artificial Intelligence

Brands Navigate AI’s Black Box as Search Fades in 2026

Andrew Scott 10/01/2026

2026 Predictions: Search Takes a Backseat as Brands Battle Inside AI’s Black Box The landscape of digital marketing and consumer...

Read MoreRead more about Brands Navigate AI’s Black Box as Search Fades in 2026
google
  • Marketing

Google Plans to Introduce Ads in Gemini AI Chatbot by 2026

Andrew Scott 06/01/2026

Google is gearing up to monetize its AI chatbot, Gemini, by introducing advertisements, with plans for deployment in 2026. This...

Read MoreRead more about Google Plans to Introduce Ads in Gemini AI Chatbot by 2026
cooking receipt publishers strategy
  • Marketing

Cooking Apps as Publishers’ New Strategy in 2026

Andrew Scott 02/01/2026

Cooking apps are becoming a strategic asset for publishers, as they offer unique recipe content that is both habit-forming and...

Read MoreRead more about Cooking Apps as Publishers’ New Strategy in 2026

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Latest posts

  • Don’t reallocate budget away from proven performance drivers10/04/2026
  • Should I measure ROI for promotional emails?09/04/2026
  • What’s Happening in Email Marketing? -40% in Open Rates!07/04/2026
  • How to Increase Conversions from Influencer Marketing?04/04/2026
  • Adaptive Agencies: Reinventing the Modern Marketing Model01/04/2026

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