Social Commerce: Influencer Impact
The growth of shoppable posts on social media has revolutionized e-commerce strategies, as brands and influencers alike capitalize on this...
Andrew Scott
Autonomous agents in marketing
Autonomous agents are computer programs that can act independently in an environment, making decisions and carrying out tasks without any...
Google Analytics illegal in 7 European countries
Google Analytics Faces Legal Challenges Across Europe The legality of using Google Analytics in Europe has come under intense scrutiny...
Mautic’s visual builder
Creating professional landing pages and emails for your campaign with Mautic's visual builder is simple and straightforward. This builder allows...
Top 8 benefits of marketing automation tools
Marketing automation makes things a lot easier for both business owners and customers. It is the term for a platform...
Top WordPress plugins for Matomo
WP-Matomo Integration (WP-Piwik) This plugin uses the Matomo API to show your Matomo statistics in your WordPress dashboard. It’s also...
Server Side Tracking in Matomo
Server-side tracking methods allow collecting data on the server side instead of a direct request from the client (user’s browser)....
Google Analytics illegal in Austria and France
CNIL (Commission nationale de l'informatique et des libertés) - the French Data Protection Agency, has concluded that the use of...
Prioritizing Security: Steps to Protect Sensitive Company Data
Vulnerabilities in media industry Ensuring the security of sensitive information is paramount. Recent incidents have highlighted the risks associated with...
Goodbay to Mautic 2
The last release of Mautic 2.x series, 2.16.4 was made in December 2020. This release includes a back-ported security fix,...
