Don’t reallocate budget away from proven performance drivers
AI agents are starting to send shoppers our way, but they're not yet driving sales. I'm seeing the same pattern...
Month: April 2026
Should I measure ROI for promotional emails?
Email still drives serious business value, but too many teams can't prove it. I keep coming back to one stat...
What’s Happening in Email Marketing? -40% in Open Rates!
Email marketing remains an important tool for many companies. It is still one of the most effective ways to establish...
How to Increase Conversions from Influencer Marketing?
Paid support for influencer materials should not be the only method to improve conversions. It's a shortcut. A retargeting campaign...
Adaptive Agencies: Reinventing the Modern Marketing Model
As agencies confront rapid changes in creative technology, a critical debate has emerged about how to integrate AI without sacrificing...