Rethinking Social Storefronts – Secure Sales Environments
Yes, it's true - the rise of social media has revolutionized how businesses market and sell their products. Social storefronts...
Andrew Scott
How to integrate influencer marketing and e-commerce?
A profound transformation, marked by a significant shift from traditional search engine reliance to a thriving ecosystem of social media...
Ad Context Protocol – the Survival Kit for Brands
The Ad Context Protocol (AdCP) was launched on October 15th, 2023, by a consortium of publishers, platforms, agencies, and technology...
$200,000 to participate in testing ad placements in ChatGPT
Criteo, a leading advertising technology company, has announced a groundbreaking partnership with OpenAI that allows advertisers to purchase ads within...
The New Trend in AI-driven Sales Training
How can artificial intelligence improve sales training and conversation preparation? What are the benefits of tailored training scenarios in specific...
Unilever is fostering a massive network of influencers
Unilever’s CEO, Fernando Fernandez, boldly declared that the time for “lazy marketing”—characterized by a few high-budget advertisements each year—is over....
Commerce Technology and the Impact of AI in 2026
The landscape of retail technology is characterized by the integration of artificial intelligence (AI) into core operations. This analysis breaks...
WTF is going on with the search traffic now?
The dynamics of search traffic are undergoing transformative changes. Dramatic changes, one can say. It's reshaping how brands attract and...
A Shift Towards Privacy-First Analytics in Europe
Privacy Policy Changes in Europe: A Shift Towards Privacy-First Analytics 2026 is emerging as a crucial year for privacy regulations...
The AI Mirage – a Struggle to Turn Innovation into Profit
The artificial intelligence (AI) sector has witnessed a meteoric rise in interest and investment over the past decade. However, this...
Practicality of Boycotts and The Role of Marketing
In early February, Scott Galloway expressed his discontent with tech CEOs for their close relationships with Donald Trump and actions...
Overview of OpenAI’s Ad Pilot Program
OpenAI officially launched advertisements in ChatGPT on February 9, 2026, marking a significant shift in its monetization strategy. This move...