How to Build Today a Future-proof Media Plan
In today's fast-paced digital landscape, brands encounter an increasingly complex array of media options. The growing challenge lies in managing...
Month: November 2025
The Impact of AI on Shopping and Brand Control
Generative AI technologies like ChatGPT are driving a significant transformation in the shopping landscape. However, many brands and retailers find...
The Rise of Agentic Advertising – New Digital Marketing
In an era where digital marketing is rapidly evolving, a significant shift is underway with the introduction of the Ad...
The Final Curtain: Google’s Privacy Sandbox Faces Its Demise
Introduction In a significant turn of events for digital privacy, Google's Privacy Sandbox initiative has been officially declared dead. Launched...
