Universal Web and App Analytics

Analyze the customer journey across websites and apps

An analytics suite with a focus on user privacy and data security.

All-in-one premium web analytics platform designed to give you the most conclusive insights with our complete range of features. Backed by technology trusted on over 1.4 million websites.


  • Get more detailed analytics even than from Google Analytics
  • Keep your web site consistent with EU law and GDPR
  • Discover uncovered knowledge about your SEO activities
  • Get a simple but powerful interface for a daily usage

Why to choose Matomo over GA?

Open Source

It is an opensource analytics platform, meaning that you can access and modify the source code to fit your specific needs. This is not possible with Google Analytics.

Control all data

It gives you the ability to store data on your own servers, and therefore have full control over your data. With Google Analytics, data is stored on Googles servers and subject to their privacy policies.

True privacy

It has an optout feature that allows you to respect the privacy of your users, while Google Analytics does not.

More advanced

It offers more features than Google Analytics, such as advanced segmentation, custom variables, custom events, and more.

True real time

It offers realtime analytics, while Google Analytics only offers limited realtime data.


It has an API that allows you to access data in the way you want, while Google Analytics requires you to work within their platform.

More afordable

It is much more affordable than Google Analytics (paid version). All paid plans are much cheaper than Googles.

Free, if you wish

It can be as free as GA is, if you only wish. You can download Matomo from here.

Interested in Analytics for your marketing?

100% Accurate data

Did you know accurate data reporting is often capped?

Meaning once your website traffic reaches a certain limit, the data then becomes a guess rather than factual.

This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite.

We believe all data should be reported 100% accurately, or else what’s the point?

Take the challenge: Compare your Google Analytics data (providing sampled data) against your data from OMC Analytics.

More advanced than GA4

Much easier to use than Universal GA. Much more advanced than GA4.

A strong focus point was to design an analytics platform that users can easily navigate through with minimal manual work to get the insights you need. Finally an analytics platform that won’t overwhelm you. You will get much better experience than with Google Analytics.

  • User-centric insights
  • Comes out-of-the-box with minimal manual configuration
  • Smooth navigation through easy-to-use interface

GDPR Compliant

The General Data Protection Regulation (GDPR) is now in full force and all businesses with website traffic coming from the EU or Switzerland need to comply with the GDPR. We offer advanced GDPR Manager to ensure your business is fully compliant with the new regulation.

We respect privacy, we deliver 100% data ownership and no sampling.

Do not track

System can be configured to automatically anonymise data so you don’t process any personal data. This allows you to completely avoid GDPR. If you decide to process personal data, it provides you with various features to easily comply with the GDPR guidelines.

GDPR Subject Access Requests

It incorporates the right to be forgotten – meaning a user wants a website to delete all the data it has collected about him or her – and the ability to choose not to be tracked at all when visiting a site

Tag Manager

Manage your scripts with a tag manager that is not blocked by ad blockers. Manage third party marketing application tags in a simple manner. Implement as many tags as you want. There are no limitations.

Create tags, variables and triggers.

Matomo Tag Manager comes with a set of preconfigured variables that you can use right away without having to configure them.

Whenever you want to use them, you just select them and that’s it.

Data Layer

The data layer is used by advanced developers and analysts in order to fully take advantage of a TMS. It easilly works with
GTM data layers but you can create your own data layer with simple codes.

Easy add tags for analytics, conversion tracking, newsletter
signups, exit popups and surveys, remarketing, social widgets, affiliates, ads and more

Standard metrics and reporting

All standard visitor metrics and reports including location,
device, OS, and engagement behaviour.

Full channel referrers information, insights to direct, search engine, paid media, social media, external website and email marketing referrer traffic.

Downloads and outlinks
Analysis on items that are downloaded off your website and clicks to external websites without having to setup manually.

and more …

Comprehensive custom campaign insights.

Website behaviour – tracking behaviour on your website including entry pages, exit pages, page titles, site search and event tracking.

Real-time info about user behaviour and real-time user-flows

Visitor Profile helps you to understand your visitors’ individual behavior by summarizing and listing your visitors’ visits.

Unbiased search engine reporting

Ecommerce reporting – track where your revenue is coming
from with comprehensive ecommerce insights.

Google Analytics data importer

You can import your historic Google Analytics data directly
into your Matomo with the Google Analytics Importer tool.

Custom dimensions

With Custom Dimensions you can assign any custom data to
your visitors or actions (like pages, events, …) and then visualize the reports of how many visits, conversions, pageviews, etc. there were for each Custom Dimension.

Advanced Segmentation

Matomo tracks visitors to your website and displays reports describing who they are and how they behave. You can use
these reports to find out: where they live, what they’re interested in, who sent them to you and much more.

Get organic traffic

Some years ago most search engines decided to hide keywords from the referrer urls, which made it impossible for
web analytics tools to report reliable keyword statistics.
Using this feature you can now get back powerful insights
into how your audience searches on Google.

100% data ownership

Data ownership on client’s side. Direct access to the data that could be exported or integrated with other analytics, CRM or data visualisation tools.

Private Instance

Servers within EU (GDPR-compliant cloud infrastructure,
hosted in EU.

Data stored in EU

Advanced Privacy Controls

User privacy is ingrained into everything we do at Matomo
so you can remain in complete control.

Anonimization. Anonimize sensitive tracking data.

Cookie consent
Managing of users cookie consent wit a built-in tool.

GDPR Manager

To be GDPR compliant is one thing but to have a GDPR
Manager ensures you are in full control when processing your user’s personal data.

GDPR Tools

GDPR Manager ensures you are in full control when
processing your user’s personal data.

Real data

The data you see is real. There are no data samples.

Unsampled Reports
Ensure you have accurate data when it comes to your reporting.

Real-time API

Analytics Web API used to request all Matomo reports and to
manage system, Tracking Web API: used to record data in Matomo using the JavaScript Code, or using the other languages.

Data export
The data displayed on the visitor profile can be exported to
other formats, such as XML, JSON, CSV, etc. or access the
visitor profile via Web API.

Log Analytics

You can use server log analytics as an alternative method for tracking your website’s users if the Javascript tracking method isn’t feasible or if you need to comply with strict security policies.

Advanced functions

Goals and Funnels

Define what Goals on your website are important to you and measure the success of these Goals. Map the step-by-step funnel process to measure drop-offs and increase conversion rates.

Multi Attribution

Use the Multi Attribution model to measure First and Last Interactions of your digital channels. It lets you assign a value to each visit prior to a conversion or prior to a sale.

A/B Testing

A/B Testing – Conduct A/B and multivariate testing to see what content resonates with your audience

Form Analytics

Measure the success of the forms on your website. Forms are an important part of the conversion process and you need to ensure your customers are filling them in effortlessly. Form Analytics gives powerful insights into how your visitors interact with your forms. It adds many new segments, reports that help you find the pain points in your forms. This lets you ultimately optimize your forms and maximize your success.

Content Interactions

Comprehensive content analysis feature to ensure you get insights into how well your content is performing. How often a specific ad or a banner was displayed and viewed by your visitors on any of your pages and how often a visitor actually interacted with them?

Session recording

Session recording and heatmaps available as an addon (additional cost). Get video recordings of your customer’s interactions on your webpages. This way you understand their expectations, problems they may have, usage patterns, and can improve the usability on your website. You can then replay these interactions in a video to see exactly how a visitor interacted with your website. If you have recorded many sessions and want to slice and dice your visitors, you can apply any of over 100 Matomo segments to find the recorded sessions of a specific target groups. Visualize you customer’s behaviour on your webpages with Heatmaps; including colour coded hotspots for where users have clicked and scrolling behaviour. It includes click heatmap, mouse move heatmaps and “Above the fold” map.

World leading webanalytics

A built-in tag manager, ecommerce analytics, content analytis, AB testing, Session Recording, Goals and Funnels. And much more …

On premise available

It is offered in on premise version. You can move your cloud based database to your own server any time you wish.