Analyze the customer journey across websites and apps
An analytics suite with a focus on user privacy and data security.
All-in-one premium web analytics platform designed to give you the most conclusive insights with our complete range of features. Backed by technology trusted on over 1.4 million websites.
It is an open–source analytics platform, meaning that you can access and modify the source code to fit your specific needs. This is not possible with Google Analytics.
It gives you the ability to store data on your own servers, and therefore have full control over your data. With Google Analytics, data is stored on Google’s servers and subject to their privacy policies.
It has an opt–out feature that allows you to respect the privacy of your users, while Google Analytics does not.
It offers more features than Google Analytics, such as advanced segmentation, custom variables, custom events, and more.
It offers real–time analytics, while Google Analytics only offers limited real–time data.
It has an API that allows you to access data in the way you want, while Google Analytics requires you to work within their platform.
It is much more affordable than Google Analytics (paid version). All paid plans are much cheaper than Google’s.
It can be as free as GA is, if you only wish. You can download Matomo from here.
Did you know accurate data reporting is often capped?
Meaning once your website traffic reaches a certain limit, the data then becomes a guess rather than factual.
This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite.
We believe all data should be reported 100% accurately, or else what’s the point?
Take the challenge: Compare your Google Analytics data (providing sampled data) against your data from OMC Analytics.
Much easier to use than Universal GA. Much more advanced than GA4.
A strong focus point was to design an analytics platform that users can easily navigate through with minimal manual work to get the insights you need. Finally an analytics platform that won’t overwhelm you. You will get much better experience than with Google Analytics.
The General Data Protection Regulation (GDPR) is now in full force and all businesses with website traffic coming from the EU or Switzerland need to comply with the GDPR. We offer advanced GDPR Manager to ensure your business is fully compliant with the new regulation.
We respect privacy, we deliver 100% data ownership and no sampling.
Do not track
System can be configured to automatically anonymise data so you don’t process any personal data. This allows you to completely avoid GDPR. If you decide to process personal data, it provides you with various features to easily comply with the GDPR guidelines.
GDPR Subject Access Requests
It incorporates the right to be forgotten – meaning a user wants a website to delete all the data it has collected about him or her – and the ability to choose not to be tracked at all when visiting a site
Manage your scripts with a tag manager that is not blocked by ad blockers. Manage third party marketing application tags in a simple manner. Implement as many tags as you want. There are no limitations.
Matomo Tag Manager comes with a set of preconfigured variables that you can use right away without having to configure them.
Whenever you want to use them, you just select them and that’s it.
The data layer is used by advanced developers and analysts in order to fully take advantage of a TMS. It easilly works with
GTM data layers but you can create your own data layer with simple codes.
Easy add tags for analytics, conversion tracking, newsletter
signups, exit popups and surveys, remarketing, social widgets, affiliates, ads and more
All standard visitor metrics and reports including location,
device, OS, and engagement behaviour.
Full channel referrers information, insights to direct, search engine, paid media, social media, external website and email marketing referrer traffic.
Downloads and outlinks
Analysis on items that are downloaded off your website and clicks to external websites without having to setup manually.
and more …
Website behaviour – tracking behaviour on your website including entry pages, exit pages, page titles, site search and event tracking.
Real-time info about user behaviour and real-time user-flows
Visitor Profile helps you to understand your visitors’ individual behavior by summarizing and listing your visitors’ visits.
Ecommerce reporting – track where your revenue is coming
from with comprehensive ecommerce insights.
Google Analytics data importer
You can import your historic Google Analytics data directly
into your Matomo with the Google Analytics Importer tool.
With Custom Dimensions you can assign any custom data to
your visitors or actions (like pages, events, …) and then visualize the reports of how many visits, conversions, pageviews, etc. there were for each Custom Dimension.
Matomo tracks visitors to your website and displays reports describing who they are and how they behave. You can use
these reports to find out: where they live, what they’re interested in, who sent them to you and much more.
Some years ago most search engines decided to hide keywords from the referrer urls, which made it impossible for
web analytics tools to report reliable keyword statistics.
Using this feature you can now get back powerful insights
into how your audience searches on Google.
Data ownership on client’s side. Direct access to the data that could be exported or integrated with other analytics, CRM or data visualisation tools.
Private Instance
Servers within EU (GDPR-compliant cloud infrastructure,
hosted in EU.
Data stored in EU
User privacy is ingrained into everything we do at Matomo
so you can remain in complete control.
Anonimization. Anonimize sensitive tracking data.
Cookie consent
Managing of users cookie consent wit a built-in tool.
To be GDPR compliant is one thing but to have a GDPR
Manager ensures you are in full control when processing your user’s personal data.
GDPR Tools
GDPR Manager ensures you are in full control when
processing your user’s personal data.
The data you see is real. There are no data samples.
Unsampled Reports
Ensure you have accurate data when it comes to your reporting.
Analytics Web API used to request all Matomo reports and to
manage system, Tracking Web API: used to record data in Matomo using the JavaScript Code, or using the other languages.
Data export
The data displayed on the visitor profile can be exported to
other formats, such as XML, JSON, CSV, etc. or access the
visitor profile via Web API.
You can use server log analytics as an alternative method for tracking your website’s users if the Javascript tracking method isn’t feasible or if you need to comply with strict security policies.
Define what Goals on your website are important to you and measure the success of these Goals. Map the step-by-step funnel process to measure drop-offs and increase conversion rates.
A built-in tag manager, ecommerce analytics, content analytis, AB testing, Session Recording, Goals and Funnels. And much more …
It is offered in on premise version. You can move your cloud based database to your own server any time you wish.